Business-to-Business Marketing Certificate

When you choose this certificate, you will be exposed to current theory and practice in the marketing of products and services from one business to another, including:

Integration of the principles of general marketing and professional selling with proven business-to-business marketing methods
Understanding and application of concepts related to industrial marketing, business-to-business advertising and e-commerce
Demonstration of mastery of class concepts through real world projects with business-to-business clients

You will perfect skills that will serve you well in the fast-growing world of business-to-business marketing. This certificate is designed to enhance the knowledge and marketability of students with majors in technology, business, and communications.

Location: Online

Program Plan: Catalog description , Brochure

With twenty locations around the state (including online), more than 50 degree programs, and 2,500 students, there's always something happening. Our news and events page keeps you updated on the latest news, information and goings on—no matter when and where they happen to be going on.

Ferris participates with Michigan Works!

Michigan has been hit hard in this economic downturn but the good news is more people are being given the opportunity to return to school through the various programs offered by Michigan Works . Ferris State University has worked hard to partner with Michigan Works and to make the transition back to school an easy one for students. more

Ferris School of Education Ranks Among Top Schools in Michigan

BIG RAPIDS – Ferris State University’s School of Education ranks among the top schools in the state of Michigan for teacher preparation.

The designation comes from the Michigan Department of Education, which ranked Ferris’ School of Education as exemplary in its 2007-08 Report on Teacher Preparation Institution Performance Scores. Ferris was in line with peer institutions scoring 68 out of 70 possible points.

"This report shows we’re doing the right thing," said Michelle Johnston, dean of the College of Education and Human Services under which the School of Education is housed at Ferris. "Our students are excellent and this report shows they are performing better than ever; their test scores have improved and they are more hirable, competent young professionals." more

First Ever Off-Campus Scholarships Awarded

With great pride, CPTS has awarded its first ever Off-Campus Endowed Scholarships this fall. Two scholarships, totaling $1,000 each, were awarded based upon the demonstrated need of the student. One of the recipients is an education student who began the program in Brimley and has been working to complete her degree at the Traverse City location. The second student is also at the Traverse City location and is a student in the Maritime program offered there. For more information about the scholarships available for students at the off-campus locations, visit the scholarships portion of our website.

NCIS Visits FSU-GR

In May, Special Agent/Director of Naval Criminal Investigative Service Thomas Betro visited Grand Rapids to discuss cybercrime, crime investigation and careers in the field.

While here, he was interviewed on the WGVU Morning Show. Listen to is interview here .

He also paid a visit to the Kent Career Tech Center and spoke with students there. You can see a clip of his visit on the WOTV website .

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